How to Add Keywords to a Website for Amazing Traffic

 How to add keyword to a websiteKeyword research is definitely important for your online business. A good keyword combined with best SEO practices can be responsible for driving massive traffic to your specific posts/pages and to your website as a whole. But how to add keywords to a website in order to maximize their potential?  That’s what you are going to find out by reading this article.

The 4 Places That Will Make You Stronger

People can find your website by typing any phrase or any single word that is inside your article (title, body text, comments). So, you can rank for any of them!

Targeting a keyword is deciding which phrase can be the most important for people to find your article. This main keyword tells both users and the search engines what your content is all about. But how do you tell Google or another search engine that your chosen keyword is the most important?

Well, the consensus among many SEO experts is that your keyword should be located in the following places:

  1. Title Tag (post title)
  2. URL
  3. At least once in your content, preferably in the first paragraph
  4. Image alt text

Let’s say you have found an excellent, low competition keyword. You can rank higher than stronger websites for that particular keyword even if they are talking about the same subject.

It is not always possible to rank higher just by placing a good keyword in the right places. There are many other ranking factors like the quality of your content, internal links, authoritative inbound links to your website and many others that will never be revealed by Google. Besides, we can never be sure of the exact weight of each factor.

So, let’s start with one of the most important place, the title tag.

#1 Keyword in the Title Tag

The search engines place a high level of importance to the keywords placed in the title because it tells what your article is all about. Your title tag or post title is the second most important on-page ranking factor and should never be overlooked. The main factor being quality content.

I try to keep my titles with less than 60 characters just to make sure it is not truncated in the search engines. In addition, I try to place the keyword at the start of the title, as they tend to perform better than the ones towards the end.

An example of my title in WordPress

#2 – Keyword in the URL

Having the keyword in the URL of the web page (permalink) can also improve its rankings. When you write the title of your post, the permalink will automatically be set up exactly as your title. The permalink can be found just below the title.

Permalink example

Now, here is one important note: You can change the titles, but you should never change the permalinks. Otherwise, your posts will not be found on the server any longer and the error 404 will show up on the screen. Because you can change the title and not the permalink, you may want to simplify the permalink to include only your target keyword. I find that this works best for me!


#3 – Keyword Located at Least Once in Your Content

Keyword density is not a Google ranking factor, but most internet marketers agree that it can be positive to have it at least once in your article. You want to mention it naturally, though. Check out this example from one of my posts:

Screenshop from example of keyword in content

If you are struggling to place the exact keyword in the text, consider if that was the right choice in the first place. Sometimes the text can become a bit awkward and you should never compromise the quality just for the sake of that particular keyword. Remember that Google will use all of your content to display relevant results for users. So, even if you don’t target one keyword in the content, Google can still identify other related words and presume you are talking about the same thing.

It is important to highlight that overusing the keyword throughout your content can cause Google to penalize your website. So, here is my advice: Place the keyword once in your text and forget about it. Instead, use synonyms to enhance vocabulary richness.

#4 – Keyword in Image Alt Text

The alternative text (Alt Text) is a description attribute for every imagine that you have on your website. It was designed for 2 main purposes:

  1. Help google understand what the image is in order to display them in the image searches.
  2. Help those with vision disabilities to know what the image is all about.

Using your keyword in the alt text for your images is also a good opportunity to rank for them. You should include a very brief description, placing the keyword naturally.

The alt text is found in “image details” when you select an image and click “edit” in your WordPress.

Where to add the alt text


Proper Training, Support and Much More! 

Keyword research along with search engine optimization (SEO) are really important for your online business. However, this is only the tip of the iceberg when it comes to internet marketing. I highly recommend a training platform called Wealthy Affiliate, which provides all the relevant information, support, and tools to succeed online.

Click Here and Read My Wealthy Affiliate Review

I hope this article could clarify important points for the best use of keywords. If you have any questions or comments, please leave your message below. Remember that I am always available to help you in any stage of your website development.

I wish you good luck with your online business!

Your friend,



Hey Everyone! My name is Stefan.I'm a Brazilian guy who loves travelling, camping and listening to good rock songs.For a long time, I thought I would be stuck in a 9-5 job for the rest of my life.Luckily, I found the possibility of building an online business that allows me to work whenever and wherever I want!Click here to discover the exact same training and strategy that I use to make money online and pursue my dreams.

Click Here to Leave a Comment Below 14 comments
Anonymous - December 8, 2015

Excellent article. I am currently in the middle of where your article is. I’m still learning about traffic etc.. You seem to know exactly what you are doing. The information on about the url reminded me that I must always be aware of it. One question that I would ask you is. For example. I have an amazon a store that sells products. Why do I need more affiliate links? Isn’t one enough? I asked that because you would seem to know. Great job

Anonymous - December 8, 2015

Thanks for your strong guide for WordPress, Stefan!
I would like to see in your blog guide for SEO tools such as Moz and Serpstap for finding the right trending keywords. What do you think about that?

Anonymous - December 11, 2015

Wow, thank you for this very indepth article about adding keywords to website content.
I really enjoyed it and I like what you said about not really knowing what the algorithm entails. This is where quality content always comes out tops. Trying to write too much for SEO and not for your audience can really be detrimental so thank you for highlighting that writing naturally is important.

Anonymous - December 16, 2015

Great article! I’m still new to the online marketing, so all these informations are like gold to me. Also I have a lot to learn from the way you organize your article. I know it may take some time to become more skilled at this but hopefully I’ll learn in a good pace as I’m progressing. Also your post is so much more easy to read and digest compare to some other websites I’ve been on.

Anonymous - January 1, 2016

This is great article that explains the use of keywords. As an extra, I like to put them in my image alt text and somewhere in an H2 or H3 heading tag.

This will tell Google that the keyword is important for which you will rank better for. If you can also embed a Youtube video with the same keyword, then it will also help.

Anonymous - January 22, 2016

I found this article extremely helpful! It can be confusing to know where and when to use a keyword and this helped break it down into easy steps. One question I have always had was under the All in One SEO, I have always known to update the description but what about the title? If you did change the title (for example to shorten it) does that change the effect your keyword has? Does Google still recognize the title of your post as it remains and the URL? I have always wondered what would happen if you changed the title there to shorten it.

Anonymous - March 28, 2016

Hi there! Thanks for sharing this on page SEO information with us. It’s surprising how easy it can be to rank for really good keywords, if you know the right methods to let Google know what you would like to be ranked for. Good keyword research is essential as you said but the methods that you have shown here are great to get started.


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