What is a Keyword Research Tool For?

What is a Keyword Research Tool For

What is a keyword research tool for? This is an important question because a keyword research tool is an essential software for every serious internet marketer.

The purpose of keyword research is to get your articles in a privileged position in the search engines while choosing words or phrases (keywords) that people are actually searching for. Getting your article on the first page of Google will probably bring a lot of visitors to your site, which means a higher chance of making sales.

The keyword research tool will provide valuable data that we are going to be talking about in the next sections.

First things first, let’s get started with the basics!

What is a Keyword?

A keyword is basically anything that you type in the search bar of search engines (Google, Bing, Yahoo or another platform) in order to find the information you are after.

Suppose you have a website in the weight loss niche. You want to talk about carrot juice, so you write the following phrase:

“If you want to know how to make carrot juice with a blender, here you will find out!”.

The whole sentence in bold is called a keyword phrase and it can be found in your title or anywhere within your text.

Why Do You Want to Be Right on The Top? 

When you perform a search in Google, which results do you choose? If the title matches my search (which happens most of the times) I go for the first result and if I need more information I follow the sequence (2nd, 3rd and so on). Why? Because those have the potential to offer the best information. I hardly ever go to the second or third page!

An important study by Chitika highlights the importance of having your articles in the top positions. The study analysed millions of clicks to ads and it was possible to track in which position the page containing the ad was situated by the time it was clicked.

The following graph represents the percentage of traffic by Google result position:


Graph showing the percentage of Google Traffic for each search result position - decrease

We can draw 3 key conclusions from this data:

  1. The results on the first position get, on average, more than 30% of the traffic
  2. The first 3 results get more than 60% of the total traffic
  3. After the 10th position (page 2 and beyond), the traffic is less than 1%

It becomes clear why the top positions are intensely sought after by internet marketers. They can bring loads of web searchers, meaning more sales opportunity. Besides, you want to rank high for keywords that people are actually searching for. The more searches, the better!

So, what can you do to make sure you have the best chance to rank high for keywords in demand? It all starts with a GOOD keyword research!

The 2 Most Valuable Data for a Proper Keyword Research

In order to find a great keyword, you need numbers! The 2 main ones are:

#1 Competition number

It is extremely important to know how many results appear on the search engines with the same exact keyword. This is a good indication of how difficult it will be to rank high. Therefore, you want to find a keyword with the least competition so you have better chances to stand out!

#2 Monthly Searches

There is no point in finding keywords with no competition if there is nobody searching for it on the internet. So, you need to know how many searches are being performed for your targeted keyword. The more searches, the better!

I have a multiple choice question for you! If you were to build Chinese restaurant, where would you rather place it?

  1. In a busy borough with loads of other Chinese restaurants
  2. In a desert highway, with no nearby Chinese Restaurants or
  3. In a moderately busy borough with very few Chinese restaurants

Aha! You see, I think you know why you need a proper keyword research.

Making a great choice for a keyword is a matter of deciding on a good combination of both numbers. You want to minimize the number of competition while maximizing the number of monthly searches. It is like our Chinese restaurant. We need to find a place where the demand is good and, at the same time, the competition is low.

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The Power of Long-tail Keywords 

 “How to make carrot juice with a blender” is a perfect example of a long-tail keyword, because it contains more than 3 words and can be considered an extended version of the core keyword “carrot juice”.


Take a look at these keywords:

How to make carrot juice, Make carrot juice, Carrot Juice; Carrot, Carrot juice with a blender, Juice with a blender, Carrot Juice Blender

They are all combinations extracted from the long phrase.

Anybody could find your article in the search engines by typing those combinations of keywords. But the focus of your article is to teach people how to make carrot juice with a blender, not with a juicer or anything else! Don’t you agree?

So does Google, and thanks to its computer algorithms, it will search and place all the articles that answer that SPECIFIC question on top of the list. After all, the main job of a search engine is to give us exactly what we are looking for, and with the highest quality content.

So, here lies the power of long-tail keywords:

Most people are searching for them

In fact, they represent more than 70% of all searches! Why? Because most people are looking for specific questions and long-tail keyword tend to hit them spot on. If you typed only “carrot juice”, how long would you take to find an article explaining how to make it with a blender?

They are much easier to rank in the search engines 

The competition tends to be much lower!  If I typed that long-tail keyword on Google, I could easily find your website because there are not so many articles with this exact search (40). I could still find it relatively easy by only typing “carrot juice with a blender” (64).

On the other hand, can you imagine how many results did I find for “carrot juice”? 643,000!!! I cannot imagine how difficult it is to rank on the first page of Google for such a generic term! And remember, the vast majority of people will never go past the second page to find information.

People searching for them are more inclined to buying 

Successful internet marketers know that people looking for specific terms tend to be on a later stage of the purchase cycle. So, by focusing on more targeted keywords, you attract a specific audience that is more inclined to buying.

How do You Find Those Magic Numbers? 

A keyword research tool will give you those important numbers.  In order to explain how to choose an excellent keyword, I am going to use what is considered the world most advanced keyword tool- Jaaxy.


If I type “the best blender”, Jaaxy gives me list of many keyword ideas:

Jaaxy screenshot - Monthly searches and competition number

  • AVG  is the average number of searches a keyword receives per month.
  • Traffic is an estimation of visits you will get if your article is found on the first page of search engines.
  • QSR(Quoted Search Results) is the number of pages that exist with that exact keyword. They are your competitors!
  • SEO is a score that tells you how easy it is to rank on the first page for that particular keyword. The closer to 100, the easier to rank on the first page.
  • KQI (Keyword Quality Index) is an index that separates in 3 classes how good the keyword is for rankings. (Green = GREAT; Yellow = OK; RED = POOR)

I give particular attention to monthly searches (AVG) and the competition (QSR).

As you can see from the example above, the keyword “the best blender” have a large number of searches. It would be amazing to rank high for it! However, the competition number 283 is overwhelming! Extremely difficult to rank! So, even though many people are searching for it, if your article is not on the first page of Google, the traffic will be close to zero.

But what if we were more specific and target a long-tail keyword like “What is the best blender for green smoothies”. WOW!

You have only 11 competitors for a monthly search of 274. As google shows around 10 results per page, you will not find it hard to be ranked on the first page and you will experience significant traffic.

Go After The Low Hanging Fruits!

 Hand holding an apple - Low hanging fruitI would highly encourage you to look for what is called The Low Hanging Fruit. This is another term given to keywords with very low competition, usually long-tail as well. Like a low hanging fruit that is easier to grab, these keywords are much easier to rank!

My recommendation for low-hanging fruits: 

  • Competition (QSR) of less than 100
  • Monthly search (AVG) of more than 50

They are really important, especially for new websites. It is better to have 2 visits a day than zero due to the fact that your article is not ranked on the top!


In the present article, you were able not only to understand what a keyword research tool is used for, but also how to perform a good research using the best software available in the market

In the near future, I will dedicate a whole blog post to talk about Jaaxy and all the other great features it provides. For now, I encourage you to think about your next blog post and check for a great keyword before you start writing!

Do you want to give Jaaxy a try? Use the research box below. The first 30 searches are completely free to try!


Remember, the more helpful articles targeting long-tail keywords, the more visitors you will get! The more visitors, the more profitable your website becomes! That’s what makes the internet marketing so attractive. 

Thanks for taking your time to read my article. I hope it will help with your keyword research and ultimately contribute to your success. If you have any questions or comments, please leave them below!

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18 thoughts on “What is a Keyword Research Tool For?”

  1. This is a very good article. You give a very clear and thorough explanation of what a keyword is. You also give a good explanation of how you should use them and what keyword tools are good. This would be very beneficial to anyone who like myself is starting out in the world of affiliate marketing!

    1. Hi LJ! I am glad this article was beneficial to you. I was planning to write this article for quite some time, as this was one of the first things I learned in internet marketing. I really like to look for these good keywords, because I know they are easier to rank. I wouldn’t say they are very easy because it all depends on your website and the article itself… but you maximize your chances. Thanks for your comment

  2. I am beginning to learn about the “low hanging fruits”. Well designed website. I was able to read through and get a bit of useful information. Doses Jaaxy have a premium level or any upsells? I am not sure if I read the part about what is included in the free membership, will you remind me? I am considering signing up.

    1. Hi William! Thanks for visiting my website and for your comment. Jaaxy has two paid versions. The Pro version costs $19 and the Enterprise $49. Both offer unlimited keyword searches, SEO analysis, keyword competition among others. However the enterprise offers more velocity and a little bit of instant results, higher speed and other additional features. As for the free version, you have a maximum of 30 searches, 5 results for Alphabet Soup Technique, the site rank analysis, website analyzer, keyword list manager and the brainstorm idea feed. You can check for the comparison table here.I am sure you will not regret! The program is awesome!I hope that helps!

  3. Hello,

    I recently started a blog and had only a vague understanding about keyword research and keyword targeting until I read this article. I understand it much better now and hope to get some of my own stuff ranking out there here soon. I am wondering if I should bother with any of the other keyword tools out there or is Jaaxy pretty much the best?


    1. Hi Anthony. Keyword research is really important! You need to focus on competition and the higher the monthly search, the better. In my opinion, Jaaxy is the best tool available because it gives you THE MOST IMPORTANT DATA for keyword research, which is the QSR. Besides, it uses a mix of data not only from Google but also from other important search engines like Bing, Live and Yahoo. Therefore, you find much more precise and relevent numbers with Jaaxy. The google keyword tool don’t give you the true QSR, but the advertiser competition. You want to know how many website are competing with you, not only the ads.You’re welcome! I am always here to help!All the very best

  4. This is a great tool that I quit calling a keyword tool long ago, lol.
    Looking up keywords and keyword phrases are just two very small parts of what this tool is all about.
    Can you tell I agree with you that this is the best one on the market? lol
    Nice article, but I am already sold. 🙂


    1. Hi Shawn! You are right! you can find other great numbers inside like the site rank, and other detailed data from your competition, which can influence in your rankings as well. I will make a Jaaxy review in the near future as there is so much to talk about.Thanks for your comment!

  5. To be honest, when I first started my online business I didn’t have any idea of keywords and the realized their importance for a website to be able to get to the top ten in Google. As I can see you are using Jaaxy keyword research tool. How do you feel about it? Have you been able to get any of your articles get ranked in to 10 or 20 as the result of using this tool?

    1. Hi Rufat! I have started using the free version of Jaaxy and loved it. I still have around 10 free searches before I upgrade to premium, which I definitely will. Before that, I was using Wealthy Affiliate‘s keyword tool. Awesome as well, but Jaaxy has many additional features like the brainstorming, availability of domains for the selected keyword, the site rank and the search analysis ( bringing more specific information about competitors). I also like the fact that it gives the QSR automatically for all the keyword ideas. YES! I am ranked on the second page for my newest post – What is the Real Dream Maker? a Real Nightmare… Considering my website is still relatively new, I believe it is a good indication that my keyword research with Jaaxy was effective! This post have a good chance to be on the top positions after some time… well, I hope so! 🙂 Thanks for your visit!

  6. I had no idea this keyword tool existed. I read about longtail keywords while researching SEO, but your information is far more thorough than anything I have read yet! I had been typing words into google just to see what other searches looked like, but the jaaxy tool tells you everything you need to know! Is there a free trial I can get before buying?

    1. Hi Nicky. Nice to hear from you and I am glad to help. Jaaxy keyword tool has a free trial. You can make do a maximum of 30 searches with this trial. I totally recommend giving a try, you will get the chance to see how fast, easy and powerful your keyword research will become.
      If you just type your keyword into Google, you need to put the keywords in quotes to see the real competition. Even though, jaaxy will give you a much better and accurate result because it will provide a mix of all the important search engines like bing, yahoo and live. It will give you de edge I would say. Besides it will show you the monthly searches and many other relevant data.

  7. Great article on keywords…being a newbie who is trying to understand the in’s and out’s of web page building and trying to earn of money your article has been helpful. It seems to me there is an awful lot of knowledge once must gain to be successful. Websites like yours will help me…I will definitely bookmark your site and read your articles. Thanks

    1. Hi Mac!I am glad to be able to help you. My website is in the early stages, so you are more than welcomed to come back and check for future posts. Please, feel free to ask me anything if you need extra help! All the best and good luck!

  8. Hi! I love your article and your website in general! I liked also where you used metaphors to show how keywords really work, it was fun.
    I see that you recommend the QSR to be under 100. I have read before that it should be less than 300. Do you think that 250 for example is a high competitive result? Do lower than 100 QSR keywords rank faster? Thanks.

    1. Thanks Effie. I am really glad you like it. There is no rule of thumb when it comes to the competition number. The Lower the easier. However, if there are more than 10 very strong websites on the first page, it will be hard as well. So, it depends on your website. For new websites, I always recommend QSR of less than 100. Sometimes I find it difficult to rank high even with less than 50. Sometimes it means that my exact match keyword is not prevailing over related keywords of stronger websites.

      In time, you may feel that you can rank easier for more competitive terms. But you can give it a try. If you find a keyword with QSR 250 and you truly want to write that post, you should not restrain yourself. If you do a great job, you still have a good chance to appear on the first entries. Google is getting getter and better in identifying quality content and a small website can definitely outrank higher ones.

  9. Thanks for this article Stefan. I know of a lot of internet marketers that do not even look at the amount of competition when it comes to keyword research.

    I agree on the fact that long tail keywords are the best because it is so easy to rank for them. They also tend to convert the best.

    I also realized that the amount of long tail keywords are growing which is good news for the affiliate marketer.

    1. Hi Viljoen. The competition number can make a huge diference on your ability to rank on the first page of Google. However, choosing a long tail, low competition keyword is not guarantee of ranking high. That’s because Google’s augorithm is wise enough to identify more quality articles even though it doesn’t contain the exact match keyword. The lack of low competition keywords on a topic should not prevent you from writing an article that you think it is relevant for your readers. Your unique perspective and knowledge on a topic is really important. Although you cannot rank for that exact match keyword, you can still be found for other unimaginable keywords. Besides, quality articles are always good for the overall performance of your website.

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