How to Write High-Quality Content?

Content is the heart and soul of your online business. Quality content helps your articles to rank high in the search engines and build trust with your readers. Therefore, it means more traffic, more conversions, and consequently more revenue.

I know… sometimes the blank page is intimidating and you feel frustrated for not writing confidently. Don’t worry because you are about to read a step-by-step guide that will help you create high-quality content that gets read.

In this article, I will walk you through 8 steps of the content creation and show you best practices to produce more relevant, engaging and easier-to-read content.

The first step is to write down some ideas So, let’s get started!

Step 1 – Write Down Ideas

It all starts with an idea that can show up at any time, especially when you are relaxed, reading and even writing on other topics. Ideas come and go fast. Therefore, my advice is that you write them down as soon as they come to your mind.

Step 2 – Define The Main Point

It is easy to lose yourself in all the thoughts and information you gather along the way. So, it is really important that you decide on the main idea of your content. Every article needs to focus on only one main point, that will be used for your title.

For example, the main point of this article is to help you write high-quality content”.

Most of the times, an idea is too broad and not well defined. So, think about how you can narrow it down and make it clearer. It is also important that you ask yourself 3 questions before you make your decision:

Is your point in line with the purpose/mission of your website? If it is not, them it doesn’t matter how interesting the subject is, you should not work on it.
Are people interested in what you have to say? You should always keep your reader’s interest on top of everything! So, keep yourself informed and aware of trends in your niche market. A good place to see trends is Google Trends.

In addition, I recommend that you perform a good keyword research to see how many people are searching the term you want to use and check the competition. Keyword research is extremely important for ranking high in the search engines and goes hand in hand with quality content.

Having decided on the main point, write it down on top of the page and never lose track of it. Every paragraph or phrase you will write needs to be related to your main idea.

Step 3 – Write Down More Ideas and Perform Research

Write down more ideas and any piece of relevant information gathered from research. Don’t worry about grammar, style, structure or anything at this stage!

Always look for official and primary sources of information and give preference for experts (authorities) in your niche. But don’t limit yourself! See what other people are saying in blogs, forums, and social media as they might offer interesting and relevant insights as well. Just make sure to check for the veracity and accuracy of the information and provide reference and/or link to the source.

Everybody has something valuable and unique to say, so think about how you can add to the topic. There is absolutely no problem if you can’t come up with a groundbreaking idea or study. Your unique perspective and opinions will be more than welcomed by your audience and Google.

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Step 4 – Organize the Structure

Separate all your ideas gathered in step 2 with subheadings. I usually identify 3- 5 key statements to become my subheads, but this depends on the size of your content and it is completely up to you.

Organize the subheads in a logical sequence and set up the structure of your article. Every article has 3 main parts:

Introduction
Body
Conclusion

The overall structure should look similar to this:

Take this article as an example. The body of my text consists of subheads organized in 8 main steps to writing quality content.

Step 5 – Start writing your draft!

It is time to develop your ideas and start writing your draft. My advice is that you skip the introduction for now and start with any subhead or idea that you feel most comfortable with. Write as much as you can, one section at a time.

Remember that this is just a draft, so again, don’t try to perfect things here. Don’t worry about expressing yourself well or transitions between paragraphs and sections. A better writing and organization will be left for the editing stage.

Write naturally and try to keep people interested in your content as much as possible – engagement is the word! By writing naturally I mean let it flow, write as if you were talking to your closest friend and ideal reader

Another tip: Be personal and use conversational speak! Use the words “you” or “we”. After all, it is nothing more than a simple conversation between you and the person behind another computer.

Are you stuck, without ideas to keep writing? Step back and take a break! Research shows that short breaks help us to keep focused and improve performance. When you come back, check if you need more research to come up with more ideas. Often times, it is just a matter of gathering more information!

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Are you done with the draft of the body text? It is time for the introduction! Do you know that you have around 10 seconds to grab the readers’ attention and make them stick to your content? So, make an impact straight away! Be concise, spark curiosity and make it clear they will benefit a lot from your article.

Now you finally go jump to the conclusion. Summarize your article, show people where they can find more information and inspire some action. I think it is really important to ask the reader’s opinions and remind that they can always ask questions.

Step 6 – Give it Some Time

When you draft is done, close your editor and wait for some time before you start editing. I would say that it is a good idea to leave it for the next day!

Why is that? Well, when you free your mind for a while, it feels like you are reading another person’s article. That’s when you can truly evaluate and have a more reliable opinion about it, which is great!

Step 7 – Edit Your Work

Editing is crucial! Now you will analyze your draft carefully to make the necessary improvements.

Put yourself in the position of your ideal reader and read the draft from top to bottom.

Are you sure the article delivers the main point or answers the key question clearly and objectively? Are all the thoughts and statements enough and reliable to support it? If so, go back and start improving your content, one paragraph at a time. Here is what you need to do to ensure a high-quality content:

Remove any phrase or paragraph that is not linked to the point idea. You need to be objective!
Keep the logical flow of ideas: Sometimes a sentence looks odd because it doesn’t have a connection with the last one. Therefore, you should rearrange and modify phrases or paragraphs to make your ideas clearer and your text easy to read.
Don’t only say, show it! Give examples, add relevant images and videos that can help.
Keep it simple! Avoid complicated words and grammar.
Give preference to short phrases (25 words) and paragraphs (5 lines).
Correct spelling, grammar, and punctuation mistakes – A great software to help you with that is Grammarly.
Give spaces between paragraphs and add images to make your content more visually appealing.

Step 8 – Decide on The Title

Make sure the main point or question covered in your article is described in the title. I addition, choose a title that is captivating but at the same time realistic. Never choose a headline that is promising more than what your content delivers.

Be aware that the title is the top place to add your keyword. So, try to include the exact keyword in your title, but not at the expense of any other tip that I gave you in the last paragraph.

Conclusion

Writing quality content is essential for your online business success, but it doesn’t have to be that difficult. Keep in mind that it is impossible to please everyone, so don’t try to be perfect! Your main goal as an internet marketer is not to be a professional writer, but to help people with trustworthy, readable and engaging content.

A good thing to do when you are researching something for your content is to look how other successful internet marketers are doing. Check their tone, introduction, conclusion, structure and so on. Learn from them and apply your own thoughts and originality into your content.

I hope this step-by-step will help you write quality content more efficiently. Don’t be so hard on yourself when you are stuck or don’t feel happy with your content. This is all part of the learning process! You will get faster and feel more confident with practice and determination!

The most important thing is to keep moving!

If you need any help, just leave me a message below and I will be more than glad to help you out! I also encourage you to contribute to any ideas or recommendations that you might have. I wish you good luck with your journey!

Your Friend,

Stefan