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Is Lifebrook a Pyramid Scheme or a Legit MLM? REVIEW

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Welcome to my Lifebrook review!

If you live in the US, you may have found the opportunity to build your own home-based business with Lifebrook.

This relatively new company sells products made with Aronia berry, a superfood that is said to provide incredible health benefits.

Lifebrook founders opted for operating an MLM (multi-level marketing) model, which relies on independent advocates for direct selling and recruitment.

So, instead of investing in expensive ads, the company pays retail commissions whenever you sell their products. Not only that, but you will also earn from the sales made by people in your downline.

At first glance, Lifebrook seems like an excellent opportunity to supplement your income. However, it’s essential to do proper research before investing your time and money into any MLM.

Depending on the conditions imposed by the company regarding eligibility and compensation, it may be considered an illegal pyramid scheme.

So, is Lifebrook legit or a scam? Is it worth becoming an advocate? Keep reading to find out!

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Lifebrook Review Summary


  • Company: Lifebrook LLC
  • Website:
  • Co-Founders: Tony & Jennifer Heisterkamp
  • Business: MLM in the health niche
  • Overall rating: 3.8/5


What is Lifebrook?


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Lifebrook is a multilevel corporation that sells juices, supplements, and other products containing Aronia, also known as chokeberry.

The company claims that this North American native berry is more powerful than other superfruits such as pomegranate, blueberries, cranberries, and açai.

That’s because it has the highest levels of antioxidants and polyphenols compared to any other fruit.

Many studies suggest that the consumption of Aronia provides several health benefits. For example, it can lower cholesterol levels, boost the immune system, and improve memory.

Lifebrook’s flagship product is Puronia, a juice made from the purest Aronia berries grown in upper Midwest farms.




Lifebrook was founded by Tony Heisterkamp and his wife, Jennifer Heisterkamp, in 2017.

The idea to grow Aronia berries flourished in 2007, two years after they purchased a small farm on the border between South Dakota and Iowa.

After many years of growing the fruit in collaboration with dozens of farmers, the couple met with lead consultants in the network marketing industry and launched Lifebrook.

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Lifebrook Products


Lifebrook doesn’t have an extensive product line as other MLM companies do. If you check the online shop, you will find the following products:




Puronia is a drink made from Aronia berries, lemon juice concentrate, Filtered Water, and Potassium Sorbate. Unfortunately, the company doesn’t state the percentage of each ingredient, which is a bummer!

Lifebrook recommends you to drink 1.75 oz twice a day to benefit from its antioxidant properties.

It claims you can experience the following benefits:

  • Clear thinking
  • Better immune system
  • Healthy joints
  • Improved digestion
  • Better sleep

However, it’s important to mention that the FDA (Food and Drug Administration) didn’t evaluate such statements.

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Although lots of studies indicate Aronia’s potential, none of Lifebrook’s products is intended to treat or prevent any disease.

Each bottle contains 25.3 oz (750mL), and you can only buy quantities of 2, 4, 8, and 12. Two bottles of Puronia costs $40, but a 20% discount applies by subscribing to a monthly delivery.


Puronia on the Go

Puronia on the Go is a box with 12 small bottles of Puronia, each containing 2 oz of juice. One package costs a whopping $80, which is very expensive compared to the 25.3 oz Puronia bottle.


Vitronia Daily

Vitronia is a multivitamin supplement mixed with Aronia Berry powder. It provides key nutrients that normally lack in modern food, such as B12 and biotin. Lifebrook recommends you take 2 capsules per day,

Each container has 60 tablets and is selling for $40.


HydraZorb Aronia Muscle & Joint Rub

This rub is a blend of essential oils and Aronia berry designed to relieve muscle and joint pain. Each 1 oz jar costs $40.


Aronia Berry Soap

Lifebrook also sells a natural soap bar made from dehydrated Aronia Berry. The soap is infused with the anti-oxidative power of the berries, protecting the skin against free radical production.

Each box contains 6 soaps and also costs $40.


Lifebrook Business Opportunity


Lifebrook gives you the opportunity to become an independent advocate and earn money by selling products and recruiting people.

Therefore, you will get paid not only based on your sales but also on the sales and commissions made by advocates in your organization.

As with most MLMs, Lifebrook operates a complex multi-level structure with multiple ways to earn.

Before I go into more details about the compensation plan, let’s have a look at the entry requirements.


How to Become a Lifebrook Advocate?

Joining an MLM company almost always requires some level of financial commitment, and that does not differ from Lifebrook.

If you want to enroll, you must purchase at least an e-business kit and 1-year access for $49.95. Alternatively, you can purchase one of the fast-start packs for $120, $220, and $320.

When you become an Advocate, you will get access to your own website, professional training, back office, and personalized marketing materials.


Lifebrook Compensation Plan


Lifebrook’s compensation plan comprises 3 phases:


1-The Marketing Phase


Retail Sales

Earn 20% commission on all Personal Retail Sales. So, you will make $20 for every $100 worth of products you sell.

Preferred Customer Program

If your customer commits to the monthly Autoship order, they will get a 20% discount on any purchase and you will get a 20% bonus.

Fast Start Pack Bonus

You will earn a generous 25% commission if the person you sponsored to Lifebrook purchases a Start Pack,


2-The Leadership Phase

Although you are not obligated to recruit anyone, the company offers a generous compensation plan for those who follow that road. The leadership phase kicks in when you start building your team.

By sponsoring an Advocate, you will be eligible to earn 10% commissions on the assigned Bonus Value of the Advocate’s Personal Purchase. In addition, you will 5% of their retail customer purchases.

advocate team bonuses

As you grow your down-line team, you will jump to higher levels and increase your earning opportunities.


3- The Executive Phase

You can also move up ranks in the organization and qualify for executive bonuses once you become a 3 Star Director.

You will earn 1%, 2%, and 3% of all sales of your total down-line (TGBV), depending on your rank. However, you must accumulate $100,000, $500,000, and $1,000,000 TGBV in one month to benefit from executive bonuses.

As I said, Lifebrook’s compensation plan is complex and encompasses much more than what you have read here. So, if you want to learn more about it, I advise you to read the document available on the official website.


Is Lifebrook a Pyramid Scheme? 


With so many scams in the MLM industry, you may be afraid to fall for one of those illegal pyramid schemes.

In such a scheme, most of the company’s revenue comes from the sales made by consultants rather than customers.

The reason is that consultants must buy lots of products to remain active and qualify for commissions.

Well, that doesn’t seem to be the case with Lifebrook, as you don’t need to buy any Lifebrook products to remain active.

However, you still need to renew your business account for $39.95 after one year. That’s the only investment required to cover your website and other business essentials.

That’s not a problem!

Another reason why I think Lifebrook is legit is because it seems to focus on selling rather than recruitment.

From what I can see, Lifebrook is not a Pyramid Scheme, but only the FTC (Federal Trade Commission) is able to give you a definitive answer.


Pros and Cons



  • Affordable entry.
  • Generous compensation plan.
  • e-kit comes with a website and excellent marketing tools.


  • Products are overpriced. People can find cheaper alternatives in the market.
  • Complex compensation plan.
  • There is no income statement.



Lifebrook is a legit, promising, and viable business opportunity.  However, it’s hard to sell those products depending on the social class you are trying to promote to.

The reason is that people can find much cheaper alternatives online, especially from companies who are not operating as MLM.

For example, there is a 32 Oz. Package of organic frozen Aronia berries for sale on Amazon for $21.47. Also, there is a 16 Fl. Oz Organic Aronia berry juice concentrates for $29.95.

People can probably make 20 times more juice and still pay less!

Your family and friends may buy from you if you offer them, but they will quickly find cheaper alternatives if they want to save money.

Lifebrook doesn’t tell us the success rate, but it’s safe to assume that only a small percentage of advocates earn good money.

Most of them struggle because they cannot reach enough people online or offline.

Verdict: Legit

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It’s not complicated, but because of intense competition, you must learn the proper strategies to stay ahead of the curve. 

This excellent step-by-step program helped me create a lucrative site from scratch and get enough traffic to earn a full-time income online.

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Final Words

Thanks for taking the time to read my Lifebrook review. If you have questions or thoughts about this MLM, please comment below.



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