How to Get Organic Traffic to Your Website?
Traffic is the lifeblood of your online business. You have probably heard that expression before, and it's so true!
In this article, I am going to show you how to get free organic traffic to your website. But before I show you the way, I need to tell you something that can make the difference between success and failure.
The Right Mindset!
With traffic comes money. But before you think about money, it's important to keep in mind you are in this business to help and provide value to people.
Some marketers only focus on their own personal gains. You can clearly see when someone is only interested in your money by looking at their bold promises and banner rich websites.
That just means they want easy money without giving you nothing valuable in return. You should be able to identify this behavior and do the exact opposite with your business, even if you eventually get ZERO traffic.
"It is discouraging how many people are shocked by honesty and how few by deceit."
What is Organic Traffic?
Traffic is simply people that visit your site looking for information or products/services that you are promoting.
Now, organic traffic is when people come to your website after performing a Google, Bing or Yahoo search.
When you type in a word or phrase into the search bar and press enter, a list of pages will show up based on relevance.
Here is one example:
By clicking on any of these results, you will become part of the organic traffic flowing to that website.
What's awesome is that the website owner didn't have to pay a dime for Google to rank their sites.
You may also pay Google to list your articles right at the top (paid search ad), but then it's not considered organic traffic.
How To Get Lots of Organic Traffic?
As I already said, you don't have to pay a dime for search engines to rank your site. However, in order to get lots of visitors, your articles must get high rankings.
High ranking means that your article is at least on the first page for terms that people search online (keywords).
The higher, the better because people don't usually go to the second page to find what they are looking for.
Your #1 Job To Get High Rankings!
You are probably wondering how are you going to get good rankings? I mean, why should your site rank better than another one?
The answer is implicit in this statement by Ben Gomes, Google's Vice-President of Engineering:
Search have one goal and one goal alone: To provide the most relevant information for the user, in the fastest time possible.
Google's VP of Engineering
Google is always looking for the most relevant and quality content for a particular search term.
Unfortunately or fortunately, Google will never reveal all its ranking factors and algorithms that assign quality and relevance of web pages.
Therefore, you should always focus on creating the best possible content that answers specific questions. That's your number one job as an online marketer!
Also, keep note of one of the Google's most prominent phrases:
"Make pages primarily for users, not for search engines."
Target Low Competitive and High Volume Keywords
If you want lots of traffic, you must give preference to search terms (keywords) with a high volume of monthly searches and low competition.
You can do that with a free keyword research tool like Google Keyword Planner or a professional alternative such as Moz Keyword Explorer and Jaaxy.
I personally use Jaaxy because it's included in the price of my all-inclusive online business platform called Wealthy Affiliate. It offers an incredible value for money for people who want to start and grow affiliate sites.
Usually, you will find that long-tail keywords have a lower competition, and thus, are easier to rank.
You should give preference to them!
So, instead of targeting "How to lose belly fat," which has a competition of 254, you can pick "How to lose belly fat with diet," with 50 competing sites for the exact match keyword.
Another great strategy is to write product reviews related to your niche! From my experience, they are easier to rank compared to non-reviews.
It's difficult to get free organic traffic when your site is new. That's because Google still doesn't recognize it as an authority in your niche.
It doesn't matter how great your articles are, you may still find very hard to rank on the first page.
That's perfectly normal!
I've been through this stage of oblivion for the first five months. And even after almost two years creating content for my website, I still struggle with low competitive keywords.
You have to accept the fact that not every article is going to achieve high rankings and bring in massive organic traffic.
Just focus on providing helpful and engaging content, and the traffic will come as a result. Better later than never, right?
There is no secret to it! Avoid procrastination and keep it simple! 🙂
I hope this post was helpful and enjoyable to you. If you have any questions or want to add to this conversation, please leave a comment below!
See you next time!