How to Add Keywords to a Website for Amazing Traffic
Keyword research is definitely important for your online business.
A good keyword combined with the best SEO practices can drive massive traffic to your specific posts/pages and to your website.
But how to add keywords to a website in order to maximize their potential?  That’s what you are going to find out by reading this article.
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The 4 Places That Will Make You Stronger
People can find your website by typing any phrase or any single word that is inside your article (title, body text, comments). So, you can rank for any of them!
Targeting a keyword is deciding which phrase can be the most important for people to find your article. This main keyword tells both users and the search engines what your content is all about. But how do you tell Google or another search engine that your chosen keyword is the most important?
Well, the consensus among many SEO experts is that your keyword should be in the following places:
- Title Tag (post title)
- URL
- At least once in your content, preferably in the first paragraph
- Image alt text
Let’s say you have found an excellent, low competition keyword. You can rank higher than stronger websites for that particular keyword, even if they are talking about the same subject.
It is not always possible to rank higher just by placing a good keyword in the right places. There are many other ranking factors like the quality of your content, internal links, authoritative inbound links to your website and many others that Google will never reveal. Besides, we can never be sure of the exact weight of each factor.
So, let’s start with one of the most important place, the title tag.
#1 Keyword in the Title Tag
The search engines place a high level of importance to the keywords placed in the title because it tells what your article is all about. Your title tag or post title is the second most important on-page ranking factor and should never be overlooked. The main factor being quality content.
I try to keep my titles with less than 60 characters, just to make sure it is not truncated in the search engines. In addition, I try to place the keyword at the start of the title, as they tend to perform better than the ones towards the end.
#2 – Keyword in the URL
Having the keyword in the URL of the web page (permalink) can also improve its rankings. When you write the title of your post, the permalink will automatically be set up exactly as your title. The permalink can be found just below the title.
Now, here is one important note: You can change the titles, but you should never change the permalinks.
Otherwise, your posts will not be found on the server any longer and the error 404 will show up on the screen. Because you can change the title and not the permalink, you want to simplify the permalink to include only your target keyword. This works best for me!
If you want to change the URL later, the best practice is to create a redirect. Since I don’t know how to code, I use the popular Yoast plugin.
#3 – Keyword Located at Least Once in Your Content
Keyword density is not a Google ranking factor, but most internet marketers agree that it can be positive to have it at least once in your article. You want to mention it naturally, though. Check out this example from one of my posts:
If you are struggling to place the exact keyword in the text, consider if that was the right choice in the first place. Sometimes the text can become a bit awkward, and you should never compromise the quality just for the sake of that keyword.
Remember that Google will use all of your content to display relevant results for users. So, even if you don’t target one keyword in the content, Google can still identify other related words and presume you are talking about the same thing.
It is important to highlight that overusing the keyword throughout your content can cause Google to penalize your website. So, here is my advice: Place the keyword once in your text and forget about it. Instead, use synonyms to enhance vocabulary richness.
#4 – Keyword in Image Alt Text
The alternative text (Alt Text) is a description attribute for every image that you have on your website. It was designed for 2 main purposes:
- Help google understand what the image is in order to display them in the image searches.
- Help those with vision disabilities to know what the image is all about.
Using your keyword in the alt text for your images is also a good opportunity to rank for them. You should include a very brief description, placing the keyword naturally.
The alt text is found in “image details” when you select an image and click “edit” in your WordPress.
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Keyword research along with search engine optimization (SEO) are really important for your online business. However, this is only the tip of the iceberg when it comes to internet marketing. I highly recommend a training platform called Wealthy Affiliate, which provides all the relevant information, support, and tools to succeed online.
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I hope this article could help you understand how to target keywords for your content marketing strategy.
If you have questions, please leave your message below. Remember that I am always available to help you in any stage of your website development.
I wish you good luck with your online business!
Your friend,
Stefan
Want to Get Paid for Playing Games on Your Phone?
I tested and compared the best reward apps and sites, so you don't waste time on the fake ones. See which ones actually pay, how low the cash-out minimums go, and which offers are worth your time.
- ✅ Low cash-outs, some from just $1
- ✅ PayPal, gift cards and more
- ✅ Games, surveys and simple tasks
- ✅ Honest tips to avoid tracking problems
Earnings aren't guaranteed and results vary. Treat it as a bonus for time you already spend on your phone.
Excellent article. I am currently in the middle of where your article is. I’m still learning about traffic etc.. You seem to know exactly what you are doing. The information on about the url reminded me that I must always be aware of it. One question that I would ask you is. For example. I have an amazon a store that sells products. Why do I need more affiliate links? Isn’t one enough? I asked that because you would seem to know. Great job
Hi Rob, great to hear from you!Yes, but don’t change the URL later on if you change the keyword in the title. I did this in the past and my page returned the error 404, meaning that the server couldn’t find it anymore. If you just created your post and doesn’t have comments or other interaction, then you can just delete and create another post with the desired URL. Each affiliate link will point to a specific product at amazon. So, for example, if you are talking about a Samsung mobile phone in one post, you want to have a banner (with its specific affiliate link) of that phone in this page. However, if the person enters this link and buys anything else inside Amazon, you get the commission of what they buy.I hope this helps!
Thanks for your strong guide for WordPress, Stefan!
I would like to see in your blog guide for SEO tools such as Moz and Serpstap for finding the right trending keywords. What do you think about that?
Hi George! Your’re welcome!
I have been using Jaaxy for keyword research and I haven’t tried Moz or Serpstap so far.
Thanks for your advice though. I will definitely take at look at them and write a review in the future.
Wow, thank you for this very indepth article about adding keywords to website content.
I really enjoyed it and I like what you said about not really knowing what the algorithm entails. This is where quality content always comes out tops. Trying to write too much for SEO and not for your audience can really be detrimental so thank you for highlighting that writing naturally is important.
Hi LynneWe can do everything right when searching and adding keywords but at the end of the day, you never know where your article is gonna end up.It is really important to make proper research and write from the heart. This will give your articles uniqueness and you will be faster when writing.If your article doesn’t show up on the first page, you will know that other, more important factors, are coming into play. Like your website or page authority. But one thing to have in mind is always move forward. Turn the page and up to your next post. You will never rank well for everything that you do, so try improve your changes by posting more and Google will reward you for the hard work. Thanks for your comment. Have a great day
Great article! I’m still new to the online marketing, so all these informations are like gold to me. Also I have a lot to learn from the way you organize your article. I know it may take some time to become more skilled at this but hopefully I’ll learn in a good pace as I’m progressing. Also your post is so much more easy to read and digest compare to some other websites I’ve been on.
Hi JoonIf you are following a good training you will know in the right time. Or, if you want some help straight away, you can ask your question here or send me an email [email protected]. You have opened my eyes to create an article about how to create menus, organize a website in categories and also insert widgets to the side bar. This is not difficult!Again, if you need any help, please get in touch! Also, thanks for your positive feedback!
This is great article that explains the use of keywords. As an extra, I like to put them in my image alt text and somewhere in an H2 or H3 heading tag.
This will tell Google that the keyword is important for which you will rank better for. If you can also embed a Youtube video with the same keyword, then it will also help.
Hi ViljoenThanks for you great advice! it also helps a lot! I am going to include it in this post, I think it is also really important. All the best and happy new year!
I found this article extremely helpful! It can be confusing to know where and when to use a keyword and this helped break it down into easy steps. One question I have always had was under the All in One SEO, I have always known to update the description but what about the title? If you did change the title (for example to shorten it) does that change the effect your keyword has? Does Google still recognize the title of your post as it remains and the URL? I have always wondered what would happen if you changed the title there to shorten it.
Hi Heather. When you change your title in the All in One SEO pack, I believe it doesn’t affect the power of your keyword. As long as you don’t change the title in the main editor, you are fine. However, I think it is a good idea to keep the title in the All in One SEO pack as it is. People are expecting to see the same thing when they choose a query in Google. I hope that helps. All the best
Hi there! Thanks for sharing this on page SEO information with us. It’s surprising how easy it can be to rank for really good keywords, if you know the right methods to let Google know what you would like to be ranked for. Good keyword research is essential as you said but the methods that you have shown here are great to get started.
Hey Andrew, thanks for your contribution to this topic. Keyword research is important as well as where to add them, but people should not forget that all of their content is getting ranked. For example, I have a post called “is qmee a scam?” However, the majority of people find my articles typing “qmee review” or “what is Qmee” rather than my main keyword in the title. That’s great because I am getting much more visitors than I expected. Therefore, quality content should always be the top priority.All the bestStefan